The International Scientific Conference “Sustainable Growth, Digital Innovation and Market Dynamics: Bridging Business and Law” aims to provide an interdisciplinary platform for academic debate and policy-orientated discussion on the major economic, legal, and institutional transformations shaping emerging European economies.

The conference focuses on the interrelated challenges and opportunities associated with sustainable economic growth, digital innovation, and market transformation, with particular attention to the legal and regulatory frameworks that influence business activity, governance, and public policy. It addresses the evolving role of markets, institutions, and regulation in a context marked by green and digital transitions, technological change, and increasing economic complexity.

The scope of the conference encompasses business, economics, law, finance, accounting, marketing, and public policy, encouraging contributions that combine theoretical insight with empirical evidence and comparative analysis. Special emphasis is placed on policy-relevant research, interdisciplinary approaches, and perspectives relevant to emerging European economies, including candidate and potential candidate countries.

The conference also highlights artificial intelligence as a key driver of digital innovation and market change, examining its economic impact, regulatory implications, and governance challenges. By bringing together scholars, policymakers, and practitioners, the conference seeks to promote dialogue on how innovation, regulation, and institutional capacity can support sustainable and inclusive economic development.

"Sustainable Growth, Digital Innovation and Market Dynamics: Bridging Business and Law” aims to contribute to the advancement of scientific knowledge and to inform decision-making processes related to economic development, market governance, and legal reform in Europe.

We invite scholars, researchers, and professionals to submit papers that delve into these transformative themes. Whether addressing theoretical advancements, empirical findings, or practical applications, your contributions will play a vital role in shaping the discourse on economics, law, and social policies in a rapidly evolving world. We look forward to your participation and the exchange of ideas that will emerge during this conference.

Shpëtim Çerri

Dean of the Faculty of Business and Law, University "Aleksandër Xhuvani" Elbasan